Agent/Agency Website

CB0006-15

March 6, 2015

MS has confirmed there is a renewed focus on websites that market to consumers with the intent to collect contact information to be used or distributed as a lead. Please read and share the content and pay close attention to these points of interest:

CMS has found “numerous and troubling violations on 3rd party websites”.

Violations include:

  • Needs assessments or inappropriate request for health status (e.g. weight; tobacco use)
  • Identifying Medicare Supplement Insurance plan as a Medicare Advantage plan.
  • Using unsubstantiated absolute superlatives (e.g. the best; the biggest)
  • Absence of required disclaimers.

Websites that request consumer contact information for leads must comply with Chapter 3 Medicare Marketing Guidelines.

CMS expects health plans and related entities to monitor all websites and to take appropriate and immediate action if the website is found to be non-compliant.

Please review your website and make sure it complies with CMS’ Chapter 3 Medicare Marketing Guidelines.

As always, we thank you for your support and cooperation. For questions or comments, please email us at Compliance@YourMedicare.com or you may call the toll-free number listed below.

FOR AGENT USE ONLY. NOT FOR USE WITH CONSUMERS.

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